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Work Experience

KUBRA (August 2018 - present)

SENIOR VICE-PRESIDENT, MARKETING
 

  • Reporting to the CEO, responsible for global marketing strategy and member of executive team

  • Influence over $60M USD of annual opportunities YoY, company revenues of over $250M USD

  • Recent overview of 2024 annual client conference. Built a $17M pipeline from a $350K spend

  • Oversaw exhibits at 22 tradeshows in 2023 yielding 2300+ qualified leads

  • Published/cultivated 25 client video testimonials over 2 years - strongly impacting sales wins

  • Year 1 accomplishments can be found here.

  • Tripled size of marketing team over 5 years, introduced product marketing discipline/team and achieved highest employee retention rate across the company over 4 years (even through the great resignation)

  • Achieved 60% increase in attendance at annual client conference YoY (and growing) with most recent conference resulting in perfect attendee post-survey scores for “would you recommend to a colleague” and “rate the conference from 1 to 5” (5/5 in both cases)

  • Rolled out positioning and strategy for 2025 company vision in-house – first ever strategy video with average employee ratings of 4.7/5

  • Introduced new software platforms including CRM (Hubspot), social media sharing (Sociabble), lead capture software (iCapture), competitive intelligence software (Klue), marketing attribution software (CaliberMind) and lead generation/management (ZoomInfo)

  • Achieved superb cross-functional collaboration with sales as evidence yearly performance survey with average score of 4.6/5 in terms of overall partnership satisfaction with several quotes including “marketing is the best department in the company”

  • Participated in many industry conferences (virtual and in-person) as a trusted speaker and company brand ambassador. Host and attendee of Experience Better - The CX Podcast.

FINASTRA (Merger of D+H / MISYS) (June 2017- July 2018)

SENIOR DIRECTOR, FIELD MARKETING AND CUSTOMER ENGAGEMENT, COMMUNITY MARKETS
 

  • Responsible for overseeing North American demand generation and customer engagement strategy for community banks segment

  • Oversee team of field marketers, event marketers and customer engagement specialists

  • Manage collection and analysis of demand generation and customer engagement metrics and measurement to ensure maximum MROI

  • Ensure introduction and adherence of Finastra brand into all marketing assets

  • Strategic lead on Americas Finastra executive conferences

D+H (August 2015 - June 2017)

SENIOR DIRECTOR, DEMAND GENERATION, GLOBAL LENDING SOLUTIONS​​

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  • Responsible for North American demand generation strategy and execution for Global Lending Solutions division ($650M USD portfolio)

  • Led team of demand generation specialists including: content,  graphic design, project management, client reference/loyalty, events and marketing analytics specialists

  • Assumed leadership role with respect to annual executive client conference securing high profile keynote speaker (Robert Herjavec) and oversaw content  and communications plan

  • Liaised with central corporate marketing team to leverage pool of design assets, talent and digital reporting capabilities

  • Oversaw consumer mortgage origination market research study and leveraged it into multiple assets that have been used online, with clients, in sales & account management training, and at key industry events

GLOBAL KNOWLEDGE (formerly Nexient Learning Inc.) (Dec. 2008 - Nov. 2014)

SENIOR DIRECTOR OF MARKETING
 

  • Oversaw digital strategy, including SEM, email marketing, and social media 

  • Introduced ROI marketing metrics using custom technology and processes

  • Monitored success rate/performance on a weekly and quarterly basis

  • Managed marketing across IT, BPI, and Leadership LOBs

  • Conducted market and brand awareness research using IPSOS

  • Developed and implemented strategies to meet end goals and targets

  • Planned and administered a $2M marketing budget

  • Partnered with 4 sales directors across Canada

  • Executed cold calling campaigns for sales lead generatioN

  • Increased web traffic by 50% YOY (2011-2012) – an unprecedented performance 

  • Tripled the volume of online and offline marketing resulting in $2M in new revenue per quarter

  • Launched the 1st ever Executive Speaker Series selling out events across Canada

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For additional experience, visit my LinkedIn profile.

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